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advertising appeal

Overview page. Subjects: Media Studies.

The rhetorical modes of persuasion underlying the implicit psychology of advertisements. Distinctive appeals contribute to brand positioning. For analytical purposes, ad appeals are often...

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advertising codes

Overview page. Subjects: Media Studies.

1. Formal, published ethical codes of professional practice within the advertising industry.

2. In semiotics, conventions of form and/or content regularly...

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advertising copy

Overview page. Subjects: Media Studies.

The verbal (spoken or written) text in an advertisement, which is the responsibility of a copywriter.

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advertising cultures

Overview page. Subjects: Media Studies.

The occupational contexts in which advertising is practised and the prevailing practices, value systems, and professional discourses within the advertising industry and advertising...

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advertising discourse

Overview page. Subjects: Media Studies.

1. In linguistics and discourse analysis, the ways in which different forms of language and various linguistic (and sometimes also visual and aural) techniques—are deployed...

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advertising effectiveness

Overview page. Subjects: Media Studies.

Whether, and to what extent, advertisements or advertising campaigns achieve their marketing goals (most importantly the effectiveness with which they reach and influence their specific...

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advertising formats

Overview page. Subjects: Media Studies.

1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On...

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advocacy journalism

Overview page. Subjects: Media Studies.

A style of journalism that actively campaigns for a certain cause or adopts a particular perspective, sometimes derogatively contrasted with a journalistic ideal of impartiality and...

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aesthetic codes

Overview page. Subjects: Media Studies.

In the discourse of semiotics, recurrent features of form and style within the various expressive arts (poetry, drama, painting, sculpture, music, etc.) or expressive and poetic functions...

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aesthetic distance

Overview page. Subjects: Media Studies.

1. In literary and aesthetic theory, a psychological relationship between an audience and an artwork reflecting a certain degree of disinterest, or critical detachment from it....

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