above-the-line
Overview page. Subjects: Media Studies — Marketing.
A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...
baby boomers
Overview page. Subjects: Social Sciences — Media Studies.
The generation born between the end of the Second World War in 1945 and before mass introduction of the birth control pill in 1964. Strictly speaking the term actually applies to the USA,...
broadsheet
Overview page. Subjects: Media Studies — Marketing.
brown goods
Overview page. Subjects: Media Studies — Business and Management.
Televisions, hi-fi equipment, etc., which were formerly often housed in wood or imitation wood cabinets. Compare white goods.
circulation
Overview page. Subjects: Marketing — Media Studies.
clutter
Overview page. Subjects: Media Studies — Marketing.
All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications, and programme credits....
constructionism
Overview page. Subjects: Media Studies — Social Sciences.
A philosophical (specifically epistemological) stance in phenomenological sociology in which social realities are seen as the product of sociohistorically situated practices rather than...
copy
Overview page. Subjects: Marketing — Media Studies.
creatives
Overview page. Subjects: Media Studies — Marketing.
The art directors, designers, and copywriters in an ad agency, often distinguished from the ‘suits’ (such as account directors) by their unique culture and attitude.
cultural politics
Overview page. Subjects: Media Studies — Sport and Leisure.
In cultural studies, the issue, and study, of relationships between culture, subjectivity, ideology, and power: including issues of race, class, and gender. A key concern has been with...