Oxford Index Browse

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

1. The largest newspaper page format, with long tall pages. In the UK The Daily Telegraph/Sunday Telegraph, The Sunday Times, and the Financial Times are broadsheets. Compare B...

1. The distribution of a publication (particularly newspapers and magazines).

2. The number of copies sold of a single issue of a magazine or newspaper (s...

All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications, and programme credits....

1. (advertising) Written material produced by a copywriter.

2. In print journalism, written material provided by a journalist for a newspaper or magazine.

The art directors, designers, and copywriters in an ad agency, often distinguished from the ‘suits’ (such as account directors) by their unique culture and attitude.

1. (marketing) The delivery of goods to consumers.

2. The circulation of a publication.

3. Frequency of publication.

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A leader article in any medium, usually expressing the opinion of the editor or managing group. Alternatively, it can refer to the entire text of a newspaper or magazine and the angle or...

One of the names given to the age cohort born after 1984 and before 2000, characterized by their optimism and technical confidence (especially with computers and the internet). ‘Y’ alludes...

A large-print text at the top of an article, broadcast, news story, advertisement, or blog, concise, reductive, often in colour, designed to grab the attention of the reader, viewer, or...