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You are looking at 1-10 of 104 items for:

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above-the-line

Overview page. Subjects: Media Studies — Marketing.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

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act of God

Overview page. Subjects: Business and Management — Biblical Studies.

A natural event that is not caused by any human action and cannot be predicted. It is untrue (as is sometimes thought) that insurance policies covering homes and businesses exclude acts of...

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advertising

Overview page. Subjects: Arts and Humanities — Marketing.

A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects...

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Alfred Harmsworth, Lord Northcliffe

Overview page. Subjects: Arts and Humanities — Marketing.

(1865–1922) Britishnewspaper proprietor

Born Alfred Harmsworth in Dublin, he founded the Daily Mail (1896), the Daily Mirror (1903), and bought The Times in 1908. His brother,...

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amazon.com

Overview page. Subjects: Marketing — Bibliography.

An online seller of goods and services, founded in 1995 by Jeff Bezos, which was mainly focused on selling books. Amazon.com was immediately successful and has a robust business model....

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Annie Turnbo Malone

Overview page. Subjects: Management and Management Techniques — United States History.

(b. 9 August 1869; d. 10 May 1957), black beauty businesswoman.

The dawn of the twentieth century witnessed the materialization of the black beauty culture industry and the...

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Armand Hammer

Overview page. Subjects: Art — Management and Management Techniques.

(1898–1990)

Armand Hammer was born in New York City on 21 May 1898, the son of Julius Hammer, a Russian immigrant, and his wife Rose. He died in Los Angeles ...

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artwork

Overview page. Subjects: Bibliography — Marketing.

The visual components of an ad, not including the typeset text.

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broadsheet

Overview page. Subjects: Media Studies — Marketing.

1. The largest newspaper page format, with long tall pages. In the UK The Daily Telegraph/Sunday Telegraph, The Sunday Times, and the Financial Times are broadsheets. Compare B...

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brown goods

Overview page. Subjects: Media Studies — Business and Management.

Televisions, hi-fi equipment, etc., which were formerly often housed in wood or imitation wood cabinets. Compare white goods.

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