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A/B testing

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 49 words.

A way to test two different versions of a web page or of a page element such as a heading, image, or button. It is aimed at increasing page or site effectiveness against key performance...

abandonment

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 25 words.

The withdrawal or ending of a *product, usually at the end of its *life cycle or when

abandonment

Overview page. Subjects: Marketing.

The withdrawal or ending of a product, usually at the end of its life cycle or when it can no longer be produced profitably.

See overview in Oxford Index

abandonment

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 31 words.

The withdrawal or ending of a *product, usually at the end of its life cycle or when it can no longer be produced profitably. ...

ABC

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 9 words.

A popular sales acronym for Always Be Closing.

ABC

Overview page. Subjects: Marketing.

A popular sales acronym for Always Be Closing.

See overview in Oxford Index

ABC

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 35 words.

A popular sales initialism for Always Be Closing. Also used for Always Be Connecting for the purpose of *lead generation...

above the fold

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 122 words.

Originally the upper half of the front page of a *newspaper that was visible when the paper was folded,

above the fold

Overview page. Subjects: Marketing.

Originally the upper half of the front page of a newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper...

See overview in Oxford Index

above the fold

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 127 words.

Originally the upper half of the front page of a *newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper...

above-the-line

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 79 words.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are

above-the-line

Overview page. Subjects: Media Studies — Marketing.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

See overview in Oxford Index

above-the-line

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 128 words.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of ...

absolute advantage

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 90 words.

A theory that a company, a country, or a regional cluster, has an advantage over another if more goods (output)

absolute advantage

Overview page. Subjects: Economics — Marketing.

The ability to produce an output using fewer inputs than other producers. With only one type of resource, such as hours of work, a producer with lower inputs has an absolute advantage. When...

See overview in Oxford Index

absolute advantage

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 90 words.

A theory that a company, a country, or a regional cluster, has an advantage over another if more goods (output) can be produced with the same level and quantity of input. Factors...

absolute income hypothesis

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 29 words.

A theory developed by John Maynard Keynes which puts forward the idea that consumption will rise as income rises, but

absolute income hypothesis

Overview page. Subjects: Marketing.

A theory developed by John Maynard Keynes which puts forward the idea that consumption will rise as income rises, but not necessarily at the same rate.

See overview in Oxford Index

absolute income hypothesis

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 29 words.

A theory developed by John Maynard Keynes which puts forward the idea that consumption will rise as income rises, but not necessarily at the same rate....

absolute link

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 15 words.

A connection which shows the full *URL of the page being looked at.