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Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews

Zeynep Arsel.

in Journal of Consumer Research

December 2017; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 8032 words.

Abstract

Interviews have been a key primary data source for research published in the Journal of Consumer Research. This tutorial aims to walk readers through...

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice

Nicole Verrochi Coleman, Patti Williams, Andrea C. Morales and Andrew Edward White.

in Journal of Consumer Research

August 2017; p ublished online January 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 19250 words.

Abstract

Past research finds that general negativity inherent to a choice set increases deferral. In contrast, we adopt a functional perspective—linking fear...

Automated Text Analysis for Consumer Research

Ashlee Humphreys and Rebecca Jen-Hui Wang.

Edited by Eileen Fischer and Linda Price.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 25309 words.

Abstract

The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product...

Back Cover

in Journal of Consumer Research

February 2018; p ublished online January 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Back Cover

in Journal of Consumer Research

December 2017; p ublished online November 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Back Cover

in Journal of Consumer Research

June 2017; p ublished online May 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Back Cover

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Back Cover

in Journal of Consumer Research

August 2017; p ublished online July 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Back Cover

in Journal of Consumer Research

October 2017; p ublished online August 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

banner exchange

Overview page. Subjects: Computing — Marketing.

A network where participating sites display banner ads in exchange for credits that are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

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bipolar scale

Overview page. Subjects: Marketing — Psychology.

A scale used for a range of responses with the extremes at opposite ends and more moderate responses in the middle.

It forces the respondent to make some sort of choice rather than...

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Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior

Kiju Jung, Ellen Garbarino, Donnel A. Briley and Jesse Wynhausen.

in Journal of Consumer Research

October 2017; p ublished online January 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 15719 words.

Abstract

Political ideology plays a pivotal role in shaping individuals’ attitudes, opinions, and behaviors. However, apart from a handful of studies, little...

boomerang effect

Overview page. Subjects: Psychology — Marketing.

A strong counter-reaction when there is a deliberate attempt to change an attitude (resulting in a strengthening or adoption of the attitude that the marketer was attempting to change) or,...

See overview in Oxford Index

Brand-Aid

Martin Reimann, Sandra Nuñez and Raquel Castaño.

in Journal of Consumer Research

October 2017; p ublished online March 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 14226 words.

Abstract

Can close brand relationships insulate against physical pain? The idea that close interpersonal relationships help people cope with pain has received...

caching

Overview page. Subjects: Computing — Marketing.

The process of storing frequently used data, programs, or text which is normally stored in a medium to which access is slow, in a medium to which access is faster. For example, storing a...

See overview in Oxford Index

The Case for Considering Consciousness Second: Response to Baumeister et al.; Plassmann and Mormann; and Sweldens, Tuk, and Hütter

T. Andrew Poehlman and Lawrence E. Williams.

in Journal of Consumer Research

August 2017; p ublished online May 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 4777 words.

Abstract

Future efforts to better understand the causal antecedents of consumer behavior are aided by conceptual clarity, methodological rigor, collaboration,...

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction

Danielle J Brick, Gràinne M Fitzsimons, Tanya L Chartrand and Gavan J Fitzsimons.

Edited by Gita Johar and Sharon Shavitt.

in Journal of Consumer Research

February 2018; p ublished online June 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 19016 words.

Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in...

Color Saturation Increases Perceived Product Size

Henrik Hagtvedt and S. Adam Brasel.

in Journal of Consumer Research

August 2017; p ublished online January 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 10704 words.

Abstract

This research demonstrates a visual phenomenon with broad implications for consumers: the perceived size of products depends on the saturation of...

Conceptualizing Consciousness in Consumer Research

Lawrence E. Williams and T. Andrew Poehlman.

in Journal of Consumer Research

August 2017; p ublished online August 2016 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 15531 words.

Abstract

An outsized focus on the explanatory value of conscious thought can constrain opportunities to more rigorously examine the influence of less obvious...

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol

Silvia Bellezza, Neeru Paharia and Anat Keinan.

in Journal of Consumer Research

June 2017; p ublished online December 2016 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 15795 words.

While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, this article investigates conspicuous consumption in relation to time....