Globalisation issues and consumers' purchase decisions for food products: evidence from a laboratory experiment
in European Review of Agricultural Economics
February 2013; p ublished online January 2012 .
Journal Article. Subjects: International Trade; Design of Experiments; Agricultural Economics. 7790 words.
A laboratory experiment is conducted to evaluate the impact of globalisation on consumers' willingness to pay (WTP) for food products. Successive messages on the products' origin and the...