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banner exchange

Overview page. Subjects: Computing — Marketing.

A network where participating sites display banner ads in exchange for credits that are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

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caching

Overview page. Subjects: Computing — Marketing.

The process of storing frequently used data, programs, or text which is normally stored in a medium to which access is slow, in a medium to which access is faster. For example, storing a...

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conversion rate

Overview page. Subjects: Marketing — Computing.

The percentage of visitors who carry out some process linked to advertising, for example the percentage of visitors to a Web page who click an advert.

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double sampling

Overview page. Subjects: Probability and Statistics — Marketing.

A collection of data through an inexpensive sampling technique for a sample larger than the final desired sample size. A subsample of this group is then selected and sampled, usually with a...

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flash

Overview page. Subjects: Computing — Marketing.

A proprietary graphics product from the company Macromedia Inc. which uses vector graphic animation technology. To use Flash a plug-in to your browser is necessary. Flash was previously...

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forum

Overview page. Subjects: Computing — Marketing.

Any form of online discussion group on the Internet.

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house ad

Overview page. Subjects: Marketing — Computing.

A self-promotional ad that a company runs on its media outlets with the objective of putting unsold inventory to use. Many ad spaces are relatively fixed, and house ads are often the...

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inbound link

Overview page. Subjects: Computing — Marketing.

A link into one website from another. See linking strategy.

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narrowcasting

Overview page. Subjects: Computing — Marketing.

The broadcasting of video-based material to a relatively small niche audience using a combination of television and Web-based technology: for example, the broadcasting of video material to...

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netiquette

Overview page. Subjects: Computing — Marketing.

Informal (contraction of network etiquette) The guidelines that constitute good behavior on a network, especially the Internet, and that, like all forms of etiquette, tend to...

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online catalogue

Overview page. Subjects: Computing — Marketing.

An electronic listing in the form of a catalogue available on a website. An Internet version of the more traditional printed catalogue, displaying products for sale with description, price,...

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page view

Overview page. Subjects: Computing — Marketing.

A Web page that has been viewed by a single visitor. The number of page views is used by some advertising schemes to determine the effectiveness of the advertising and the future...

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PageRank

Overview page. Subjects: Marketing — Computing.

The algorithm used by the Google search engine. It retrieves pages based on a keyword search. At the heart of the algorithm is a process that rates important Web pages as those that are...

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pop-up

Overview page. Subjects: Marketing — Computing.

A Window that literally pops up when a browser views a page that the Window is linked to. Pop-ups are normally used for advertising or as a medium for a form that has to be filled in by a...

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rich media

Overview page. Subjects: Marketing — Computing.

Used to describe any advertising medium other than text which is dynamic, such as animations used as a form of advertising.

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search engine optimization

Overview page. Subjects: Marketing — Computing.

The process of structuring a Web site and employing content that ensures that whenever a search engine retrieves pages in response to a search the site is one of the first to be retrieved.

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spider

Overview page. Subjects: Computing — Marketing.

An automatic program that searches the Internet, finding new web sites and producing an index of addresses and content for use in a search engine.

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Steve Jobs

Overview page. Subjects: Computing — Marketing.

(1955–  )

US computer pioneer and businessman. He is credited as the driving force behind significant products that emphasize the tight integration of functionality, ease of use,...

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trick banner

Overview page. Subjects: Marketing — Computing.

A banner advert that looks like a window or other frame that can be clicked and manipulated. It does this in order to trick the user into clicking it and leading them into some advertised...

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unique visitor

Overview page. Subjects: Computing — Marketing.

A term used in Web advertising to describe a visitor to a Web site who can be identified by information provided by them, usually via a registration form.

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