Associating Local Strategies of Global Reach: Horsens, Lake Mills, Eastbourne, and APV

Peer Hull Kristensen and Jonathan Zeitlin

in Local Players in Global Games

Published in print September 2004 | ISBN: 9780199275625
Published online September 2007 | e-ISBN: 9780191705809 | DOI:
Associating Local Strategies of Global Reach: Horsens, Lake Mills, Eastbourne, and APV

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This chapter tells the story of the growth of the MNC using the example of four distinct firms, which after struggling for survival as more or less independent entities for over a century, came together in the 1970s and 1980s to form a single MNC. These independent firms each entered into the MNC for their own reasons, seeing this as the preferred alternative among several possibilities. In two out of three cases, the firms in question were already pursuing a multinational strategy of their own, whether individually or as part of a larger group. Since these efforts had failed or were about to, with their prospects looking bleak, each firm opted instead to become part of APV. But as their separate histories reveal, it was by no means predetermined that APV would become the firm that constituted the MNC headquarters and thereby end up seeing itself as acquiring the right to manage the others.

Keywords: multinational corporations; APV; Horsens plant; Denmark; competition; Lake Mills; Howard Pumps

Chapter.  19138 words. 

Subjects: International Business

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