Reference Entry

buy-feel-learn model

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
buy-feel-learn model

Show Summary Details


A technique for analysing the impulse purchasing and/or new brands. Attitudes, knowledge, and preference are developed after the purchasing of

Reference Entry.  56 words. 

Subjects: Marketing

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.