mass consumption

More Like This

Show all results sharing these subjects:

  • Media Studies
  • Human Resource Management


Show Summary Details

Quick Reference

Is the purchase of standardized products or services by large numbers of customers. Traditionally, it has been associated with mass production and the techniques of Fordism. However, some recent commentators (see post-Fordism and flexible specialization) argue that there has been a demise of mass consumption and mass production, and a growth in forms of work organization that allow for greater variation in the production of goods and services to meet the demands of increasingly discerning customers, constituting increasingly differentiated niche markets. [See mass customization.]

Subjects: Media Studies — Human Resource Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.