Nippon Design Centre

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(established 1960)

Later becoming one of the largest design production companies in Japan, the Nippon Design Centre was founded in Tokyo through a collaboration of eight investor companies including Nikon, Toshiba, and Toyota, all of which had an interest in the development of advertising design in Japan. This was a period when a number of Japanese manufacturing companies had already invested in the establishment of industrial design departments and there was the further recognition of the further potential economic benefits that might accrue from higher standards of design in advertising. It brought together the highly influential post‐war graphic designers Yusaka Kamekura (co‐founder, working at the Centre until 1962), Ryuichi Yamashiro (co‐founder, working there until 1973), and Hiromu Hara (co‐founder and president in 1969). Other important designers at the Centre included Ikko Tanaka (from 1960 to 1963), Kazumasa Nagai (from 1960 onwards, including presidency from 1975 to 1986), and Tadanori Yokoo (from 1960 to 1964). Other eminent designers working at the company included Makoto Saito (from 1976 to 1981).

Subjects: Industrial and Commercial Art.

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