target audience

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The selected segment of a total population to whom a text, message, or product is primarily directed (see also niche audience; primary audience; compare secondary audience). In marketing, segmentation is usually on the basis of demographic variables, geographic segmentation, and/or psychographics or lifestyles (see also micromarketing; reference group). See also audience fragmentation; narrowcasting; positioning.

Subjects: Media Studies — Social Sciences.

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