Yamaha Motor Company

'Yamaha Motor Company' can also refer to...


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(established 1955)

The company was established in the wake of the Yamaha Corporation's diversification into motorcycle production in 1954 with a model closely based on the German DKW design. Presaging the company's future design success in the field was the compact Yamaha 250cc YD‐1 motorcycle designed by Shinji Iwasaki and GK Industrial Design Associates with design characteristics that were not so dependent on European design precedents. By 1962 the company was exporting 12,000 motorcycles, rising to 87,000 in 1964. The company also developed other specialist products, including powerboats, outboard motors, automobile engines, industrial machinery, and snowmobiles and has factories in more than 45 countries. Today it is the second largest manufacturer of motorcycles in the world.

Subjects: Industrial and Commercial Art.

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