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target audience

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advertising campaign

Overview page. Subjects: Marketing.

An interconnected set of creative executions running across multiple media channels for an extended period of time, with a singular theme and aimed at a target audience. This is in contrast...

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allusion

Overview page. Subjects: Literary Studies (Early and Medieval).

An indirect or passing reference to some event, person, place, or artistic work, the nature and relevance of which is not explained by the writer but relies on the reader's familiarity with...

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appropriation

Overview page. Subjects: Media Studies.

1. (cultural appropriation) The adoption by one cultural group of some of the cultural forms of a different cultural group (including subcultures). For instance, ‘metrosexual’...

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audience factors

Overview page. Subjects: Media Studies.

1. In models of communication or persuasion, specific variables associated with the audience (e.g. education) that research has identified as among those that can affect the...

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audience research

Overview page. Subjects: Business and Management.

A focus on audience statistics relative to use of various types of media—for example, circulation, readership, demographics, lifestyle, viewership, quality, etc.

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brand image

Overview page. Subjects: Marketing.

The perception of the brand in the minds of consumers. One of the major roles of brand management is to create positive perceptions in the minds of target customer groups; these perceptions...

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channel branding

Overview page. Subjects: Media Studies.

The marketing endeavour to establish a strong and distinctive audiovisual, stylistic, and content identity for a particular radio or television channel (primarily through on-air promotion)...

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channel factors

Overview page. Subjects: Media Studies.

In models of communication or persuasion, specific variables associated with the channel or medium that can influence the effectiveness of the message. This includes media type (e.g. TV,...

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commercial

Overview page. Subjects: Media Studies.

A non-programme television genre or message, the function of which is primarily persuasive, being to advertise a product, service, brand, or political campaign. The form is strongly...

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communication design

Overview page. Subjects: Media Studies.

An emergent field of disparate specialisms sharing a common concern for matching design features and media to different target audiences, contexts, and functions. It spans such areas as:...

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coverage

Overview page. Subjects: Media Studies.

1. (News coverage, media coverage) In news journalism, the relative priority, time, or space given to a particular event or issue.

2. (Camera coverage) In...

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creative brief

Overview page. Subjects: Media Studies.

(advertising) The instructions given by an account planner to a creative team (see creatives) for the work required on an ad. It includes the background to the campaign, purpose of the ad,...

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demassification

Overview page. Subjects: Media Studies.

1. A process in which a relatively homogeneous social collectivity (or one conceptualized as such) is broken down into (or reconceptualized in terms of) smaller, more diverse...

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demographic history

Overview page. Subjects: Australasian and Pacific History.

Is the quantitative study of changes in the structure of human populations. From the first European settlement until the 1830s, the population was counted from time to time by way ...

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destination

Overview page. Subjects: Media Studies.

1. In Shannon and Weaver's model of communication (1949), the last stop for a message. For example, in speech communication, Weaver tells us that the destination would be the...

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dual audience

Overview page. Subjects: Media Studies.

In marketing, a target audience with two distinct subgroups requiring different strategies. For instance, children and parents, males and females, heterosexual and gay, local and...

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effective frequency

Overview page. Subjects: Media Studies.

In advertising, the level of exposure of a target audience to a medium carrying the advertiser's message during a given period that is regarded as meeting a specified objective in relation...

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endorsement

Overview page. Subjects: Media Studies.

1. In advertising, the use of personalities lending their support to the product or service, either by explicitly indicating that they approve of it, and/or implicitly by their...

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feedforward

Overview page. Subjects: Chemistry.

The effect of a signal pre-empting a subsequent error, such as the efferent output of the extra-ocular muscles during a saccade, suppressing the sensation of movement that would otherwise...

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film audience

Overview page. Subjects: Media Studies.

See also audiences.

1. A group of viewers of a film: either in a cinema, or at home watching on DVD and other formats (though often used synonymously with...

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