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advertising effectiveness

Overview page. Subjects: Media Studies.

Whether, and to what extent, advertisements or advertising campaigns achieve their marketing goals (most importantly the effectiveness with which they reach and influence their specific...

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direct marketing

Overview page. Subjects: Marketing.

Selling by means of dealing directly with consumers rather than through retailers. Traditional methods include mail order (see mail-order house), direct-mail selling, cold calling,...

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geographic segmentation

Overview page. Subjects: Media Studies.

(marketing) The division of markets into different geographical areas (global regions, countries, local regions, cities) based on significant commonalities of needs, wants, and purchasing...

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marketing semiotics

Overview page. Subjects: Media Studies.

The use in marketing of approaches derived from semiotics, especially in branding, product positioning, targeting, and trend-spotting. See also dominant code; emergent code; residual code.

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savvy consumer

Overview page. Subjects: Media Studies.

A category of media-literate consumers who are knowledgeable about marketing and targeting, cynical about advertising, and who can see through traditional sales pitches. Critics argue that...

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universal benefit

Overview page. Subjects: Economics.

A benefit available to all citizens of a country regardless of income. Universal benefits may be conditional on other criteria, such as age for pensions, or disability. The argument for...

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