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advertising campaign

Overview page. Subjects: Marketing.

An interconnected set of creative executions running across multiple media channels for an extended period of time, with a singular theme and aimed at a target audience. This is in contrast...

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didactic

Overview page. Subjects: Literature.

[dy-dak-tik]

Instructive; designed to impart information, advice, or some doctrine of morality or philosophy. Much of the most ancient surviving literature is didactic, containing...

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discursive formation

Overview page. Subjects: Media Studies — Literary Theory and Cultural Studies.

For Foucault, ‘the general enunciative principle that governs a group of verbal performances’. The term is also used to refer to the particular discourse governed by this principle, in...

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film genres

Overview page. Subjects: Media Studies.

The ways in which the film industry, critics, academics, and audiences classify film, forming structures that shape the production and marketing of particular films and manage the...

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given and new

Overview page. Subjects: Media Studies.

In discourse analysis and text linguistics, with reference to the information structure of utterances and texts, given refers to information that has already been provided in the preceding...

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leitmotiv

Overview page. Subjects: Music.

A term (often misspelt leitmotif) first used c.1865 by A. W. Ambros in article about Wagner operas and Liszt sym.‐poems. ‘Representative theme’ is a good Eng. alternative. Composers...

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levelling

Overview page. Subjects: Media Studies — Psychology.

1 The tendency to perceive or to remember material in a form closer to a good Gestalt than is objectively the case, unimportant and incongruous details gradually disappearing...

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motif

Overview page. Subjects: Media Studies — Maritime History.

A recurring theme, idea, or element in a work of art or an artist's oeuvre. In French art, artists who painted in the open air were sometimes described as painting ‘sur le motif’.

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portal

Overview page. Subjects: Computing.

A web site that seeks to act as an attractive user-friendly access point to the Internet. Portals typically provide services (electronic mail, instant messaging, games, online shopping,...

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semic code

Overview page. Subjects: Media Studies.

The elements in a narrative relating to characters, settings, objects, or themes. One of five narrative codes identified by Barthes.

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semiotic square

Overview page. Subjects: Media Studies.

A spatial representation of the logical relations of a semantic category. Greimas introduced the semiotic square as a means of mapping the logical conjunctions and disjunctions relating key...

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subject

Overview page. Subjects: Media Studies — Social Sciences.

1. What is denoted, depicted, or referred to, or the topic of a discourse or a study: see also content; denotation; referentiality; representation.

2. In...

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subtext

Overview page. Subjects: Theatre.

Underlying any text, utterance, or action, a meaning, theme, or viewpoint interpreted as being implied, backgrounded, hidden, repressed, or unconscious rather than explicit or foregrounded. null...

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text

Overview page. Subjects: Arts and Humanities.

The actual wording of a written work, as distinct from a reader's (or theatrical director's) interpretation of its story, theme, subtext, etc.; or a specific work chosen as the object of...

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topic

Overview page. Subjects: Media Studies.

1. The subject of a text or discourse.

2. (classification) A theme or heading within a subject.

3. (linguistics) Part of a sentence...

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transition

Overview page. Subjects: Media Studies.

1. In film editing, any of the techniques used to change from one shot to another, by far the most common being a simple cut (see also cross dissolve; fade-in; fade-out; wipe)....

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