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How Organizations Develop Activists

Hahrie Han.

July 2014; p ublished online August 2014 .

Book. Subjects: US Politics. 250 pages.

Why are some civic associations better than others at getting—and keeping—people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the...

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Crafting Networked Politics

Daniel Kreiss.

in Taking Our Country Back

August 2012; p ublished online September 2012 .

Chapter. Subjects: US Politics. 11982 words.

In the summer of 2002 bloggers began promoting Dean’s candidacy, and campaign manager Joe Trippi started plotting the online strategy of the campaign. The chapter details the political...

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Organizing the Obama Campaign

Daniel Kreiss.

in Taking Our Country Back

August 2012; p ublished online September 2012 .

Chapter. Subjects: US Politics. 13964 words.

This chapter follows the Obama campaign from the winter of 2007 to the eve of the Iowa caucuses. In doing so, it tells the story of how the Obama campaign drew from the infrastructure for...

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The Competition to Control Campaign Messages on YouTube

Robert J. Klotz.

in Controlling the Message

March 2015; p ublished online September 2016 .

Chapter. Subjects: US Politics. 7103 words.

This chapter focuses on the efforts of political candidates to control the campaign message via online videos on YouTube. To understand how video messages are controlled using new media,...

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Strategic Communication in a Networked Age

Daniel Kreiss and Creighton Welch.

in Controlling the Message

March 2015; p ublished online September 2016 .

Chapter. Subjects: US Politics. 8147 words.

This chapter examines the use of data in presidential election campaigns to model voters and the new platforms available for targeting communication. Drawing on interviews with...

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Is Laughter the Best Medicine for Politics?

Todd L. Belt.

in Controlling the Message

March 2015; p ublished online September 2016 .

Chapter. Subjects: US Politics. 6781 words.

This chapter compares commercial and noncommercial humor-driven viral videos disseminated on YouTube in terms of user impact and their implications for democratic discourse. It first...

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Introduction

Victoria A. Farrar-Myers and Justin S. Vaughn.

in Controlling the Message

March 2015; p ublished online September 2016 .

Chapter. Subjects: US Politics. 4024 words.

This book examines how new and social media have become an integral part of daily political life and election campaigns in the United States. Using the context of the 2012 presidential...

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Consultants and Presidential Campaigns, 2000 and 2004

Dennis W. Johnson.

in Democracy for Hire

December 2016; p ublished online November 2016 .

Chapter. Subjects: US Politics. 11938 words.

In 2000, Vice President Al Gore, with the wind at his back, squandered his advantages and lost to George W. Bush and his disciplined team of advisers. Gore was advised by Donna Brazile,...

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What’s New? Media, Public Opinion, and Democracy in the 21st Century

Matt Guardino.

in Framing Inequality

April 2019; p ublished online March 2019 .

Chapter. Subjects: US Politics. 10449 words.

This chapter contextualizes the book’s historical analyses within more recent media developments. It emphasizes the continuing relevance of the book’s analyses of news media and public...

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The American National Election Studies and the Importance of New Ideas

Jon A. Krosnick and Arthur Lupia.

in Improving Public Opinion Surveys

December 2011; p ublished online October 2017 .

Chapter. Subjects: US Politics. 5339 words.

This chapter explains the introduction of certain changes to the ANES, in response to the National Science Foundation's 2004 challenge to the scholarly community to update the ANES in ways...

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Come Join the Party

Brian F. Harrison and Melissa R. Michelson.

in Listen, We Need to Talk

March 2017; p ublished online March 2017 .

Chapter. Subjects: US Politics. 7542 words.

Chapter 6 explores the effects and limits of priming party identification as a means of opening minds to same-sex marriage. Partisanship is a powerful influence, well established as the...

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Introduction

Morgan Marietta and David C. Barker.

in One Nation, Two Realities

April 2019; p ublished online April 2019 .

Chapter. Subjects: US Politics. 7220 words.

American politics now includes continual conflict over fact perceptions, including sometimes perplexed and sometimes uncivil exchanges on television news, online, and in personal...

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Wiring the Party

Daniel Kreiss.

in Taking Our Country Back

August 2012; p ublished online September 2012 .

Chapter. Subjects: US Politics. 14342 words.

Chapter 4 reveals how, in the wake of Dean’s defeat, a number of his former staffers stayed in politics, founding political consultancies and other ventures through which they carried their...

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Indivisible

Megan E. Brooker.

in The Resistance

October 2018; p ublished online August 2018 .

Chapter. Subjects: US Politics. 9027 words.

In the wake of Donald Trump’s election to the presidency, a group of former Democratic Congressional staffers set out to organize and educate the grassroots opposition to the new...

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Congress 2.0—Controlling the Flow of Information

Jason Gainous and Kevin M. Wagner.

in Tweeting to Power

December 2013; p ublished online January 2014 .

Chapter. Subjects: US Politics. 5882 words.

This chapter illustrates how social media supplies a paradigm-changing element to the American political system by bypassing the traditional media and allowing the political actors greater...

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Digital Retail Politics

Jessica Baldwin-Philippi.

in Using Technology, Building Democracy

September 2015; p ublished online August 2015 .

Chapter. Subjects: US Politics. 10433 words.

This chapter focuses on the content within campaigns’ social media messaging strategies. Campaign sites have become a space to highlight the pleasant interpersonal elements of campaigns....

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Confounding Control

Jessica Baldwin-Philippi.

in Using Technology, Building Democracy

September 2015; p ublished online August 2015 .

Chapter. Subjects: US Politics. 9582 words.

In 2010, communications offices still attempted to tamp down on messages misaligned with their own, and publicized those they preferred, but their ability to do so—or at least to do so...

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Using Technology, Building Democracy

Jessica Baldwin-Philippi.

September 2015; p ublished online August 2015 .

Book. Subjects: US Politics. 224 pages.

This book provides an account of the emergence of campaign practices in the 2010 midterms that reflect what it means to be a citizen in a digital era. Drawing on ethnographic fieldwork,...

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Democracy for Hire

Dennis W. Johnson.

December 2016; p ublished online November 2016 .

Book. Subjects: US Politics. 616 pages.

This is a comprehensive history of the role of American political consultants in presidential elections, state and local campaigns, ballot issues and advocacy campaigns, and international...

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Controlling the Message

Edited by Victoria A. "Farrar-Myers and Justin S. Vaughn.

March 2015; p ublished online September 2016 .

Book. Subjects: US Politics. 368 pages.

From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their...

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