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Can a Repeated Opt-Out Reminder mitigate hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products

Mohammed H Alemu and Søren B Olsen.

in European Review of Agricultural Economics

December 2018; p ublished online April 2018 .

Journal Article. Subjects: Design of Experiments; Household Behaviour and Family Economics; Agricultural Economics. 15512 words.


In this paper, we test whether a Repeated Opt-Out Reminder (ROOR) can mitigate hypothetical bias in stated discrete choice experiments (DCE). The data...