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Movie Moguls: British American Tobacco's covert strategy to promote cigarettes in Eastern Europe†

Eric M. LeGresley, Monique E. Muggli and Richard D. Hurt.

in The European Journal of Public Health

October 2006; p ublished online April 2006 .

Journal Article. Subjects: Public Health and Epidemiology; Economics of Health; Health, Illness, and Medicine. 3360 words.

Background: Though the cigarette companies have long publicly denied paying for product placement in films, the documentary evidence from the 1950s-1980s overwhelmingly suggests...

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