Oxford Index Search Results

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community x Marketing x clear all

community

Overview page. Subjects: Social Sciences — Arts and Humanities.

Many sociological and anthropological definitions exist, but most tend to privilege some combination of small-scale, relative boundedness, strong affective ties, traditionalism, and...

See overview in Oxford Index

virtual community

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 29 words.

A group that exists within a social network, comprising individuals sharing common interests on *websites, *newsgroups, chat rooms, ...

AGENDA SETTING AND COMMUNITY CONSENSUS: FIRST AND SECOND LEVEL EFFECTS

Esteban López-Escobar, Juan Pablo Llamas and Maxwell McCombs.

in International Journal of Public Opinion Research

January 1998; p ublished online January 1998 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 0 words.

This study explores two sets of hypotheses: An increment in media use for political information corresponds to (1) an increment in community consensus about social priorities (first level...

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Mediated Reality Bites: Comparing Direct and Indirect Experience as Sources of Perceptions Across Two Communities in China

Zhongshi Guo, Jonathan J. H. Zhu and Huailin Chen.

in International Journal of Public Opinion Research

December 2001; p ublished online December 2001 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 0 words.

Integrating the cultivation and impersonal impact approaches, this research assessed the relative contribution of direct experience, interpersonal communication, and media use habits on...

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DIFFERENCES IN COMMUNITY STANDARDS FOR THE VIEWING OF HETEROSEXUAL AND HOMOSEXUAL PORNOGRAPHY

Laura E. Bedard and Marc G. Gertz.

in International Journal of Public Opinion Research

September 2000; p ublished online September 2000 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 0 words.

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Perceived Community Acceptance of Same-Sex Marriage: Persuasive Press, Projection, and Pluralistic Ignorance

Mallory R Perryman, Catasha R Davis and Shawnika J Hull.

in International Journal of Public Opinion Research

June 2018; p ublished online March 2017 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 4284 words.

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social responsibility

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 34 words.

The ideology that all organizations have a responsibility to the community in which they operate, and have a social obligation to contribute to the welfare of that community. ...

online social network

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 39 words.

A variety of *Internet-based communities of mutual interest: for example, social, professional, or friendship contacts; an online community of people sharing common political or...

blogosphere

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 101 words.

The online community of people who write *blogs, known as bloggers, whose principal motivations are self expression and

investor relations

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 58 words.

An art of the *public relations function dealing specifically with communications to the financial community, particularly equity analysts, researchers,

forum

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 125 words.

An online community where visitors can read and post topics of common interest. Forums can be useful for anyone doing

social responsibility

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 34 words.

The ideology that all organizations have a responsibility to the community in which they operate, and have a social obligation

online market ecosystem

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 84 words.

A closed-loop community of various *online marketing tools and visitors built around a proprietary *website. Each of the tools interacts with other tools, as well as with ...

Reddit

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 57 words.

A free *social networking, news, and entertainment *website which requires registration and to which members submit content. There are numerous sub-communities within the site...

Metcalfe's Law

Overview page. Subjects: Marketing.

The law that the value of a network of people using the same Internet site(s) increases with the square of the number of participants. This is strictly true only if all users belong to a...

See overview in Oxford Index

blogosphere

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 105 words.

The online community of people who write *blogs, known as bloggers, whose principal motivations are self expression and sharing of expertise and personal experiences. The term blogosphere...

investor relations

Overview page. Subjects: Marketing.

An art of the public relations function dealing specifically with communications to the financial community, particularly equity analysts, researchers, and investors. It is a form of...

See overview in Oxford Index

investor relations

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 59 words.

An art of the *public relations function dealing specifically with communications to the financial community, particularly equity analysts, researchers, and investors. It is a form of...

extranet

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 51 words.

A company’s secure site that can be accessed with a password and which can be used by third parties, often for commercial transactions. The extranet provides a link with the company...

10. 10. Flipping the Neighborhood: Biopolitical Marketing as Value Creation for Condos and Lofts

Detlev Zwick and Yesim Ozalp.

in Inside Marketing

February 2011; p ublished online May 2011 .

Chapter. Subjects: Marketing. 8758 words.

This study of contemporary condo and loft marketing practices and discourses illustrate two key valorization strategies of contemporary condominium and loft marketing: lifestyle community...

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forum

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 131 words.

An online community where visitors can read and post topics of common interest. Forums can be useful for anyone doing business online, both in terms of reading the content and actively...