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online

Overview page. Subjects: Computing.

When a computer or a user is directly connected into a network and is capable of interacting with it, for example by querying the contents of a database.

See overview in Oxford Index

Relationship Building in the 21st Century: The Internet and Beyond

Lois K. Geller.

in Response

November 2002; p ublished online October 2011 .

Chapter. Subjects: Business Strategy. 10347 words.

This chapter emphasizes that individual customer relationships are the real future of Direct Marketing. It points out effective techniques in building future customer relationships one at a...

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eBay: Whitman’s The Power Of Many

Paul Brooker and Margaret Hayward.

in Rational Leadership

June 2018; p ublished online July 2018 .

Chapter. Subjects: Business Strategy. 10418 words.

Focusing on e-commerce and the Internet this chapter describes how Whitman used all seven rational methods in her scaling-up enhancement of eBay—the now iconic online-auction corporation....

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Winners and losers in the securities industry

G. Anandalingam and Henry C. Lucas.

in Beware the Winner's Curse

November 2004; p ublished online September 2007 .

Chapter. Subjects: Business Strategy. 6093 words.

This chapter focuses on a major force in the economy, and one that is key to the capitalist system: securities markets and the brokerage industry. Although Nasdaq online securities market...

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Trade Publishing

John B. Thompson.

in The Oxford Handbook of Publishing

April 2019; p ublished online May 2019 .

Article. Subjects: Business Strategy. 7355 words.

Trade publishing is the world of general-interest books, both fiction and non-fiction, that are written for a non-specialist readership and sold through the general retail trade, including...

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Response

Lois K. Geller.

November 2002; p ublished online October 2011 .

Book. Subjects: Business Strategy. 384 pages.

Marketing experts know that direct marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the...

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Moving ahead

Tony Douglas and Kenneth Le Meunier-FitzHugh.

in Achieving a Strategic Sales Focus

June 2016; p ublished online August 2016 .

Chapter. Subjects: Business Strategy; Marketing. 8269 words.

This chapter provides an overview of the emerging trends in sales strategy and some thoughts about future directions. Sales operations now include a number of strategic issues including...

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Three’s a Crowd?

Gianluigi Viscusi and Christopher L. Tucci.

in Creating and Capturing Value through Crowdsourcing

March 2018; p ublished online May 2018 .

Chapter. Subjects: Innovation; Business Strategy. 7521 words.

According to conventional wisdom on crowdsourcing, the number of people defines the crowd and maximization of this number is often assumed to be the goal of any crowdsourcing exercise....

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Prediction Markets for Crowdsourcing

Christian Horn, Marcel Bogers and Alexander Brem*.

in Creating and Capturing Value through Crowdsourcing

March 2018; p ublished online May 2018 .

Chapter. Subjects: Innovation; Business Strategy. 7516 words.

Crowdsourcing is an increasingly important phenomenon that is fundamentally changing how companies create and capture value. There are still important questions with respect to how...

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The Future of Publishing

Michael Bhaskar and Angus Phillips.

in The Oxford Handbook of Publishing

April 2019; p ublished online May 2019 .

Article. Subjects: Business Strategy; Innovation. 7650 words.

The present era of publishing is marked by unusually intense transformations, driven by technological change and the digital revolution. Trying to understand the future of publishing is an...

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Marketing for Publishing

Alison Baverstock.

in The Oxford Handbook of Publishing

April 2019; p ublished online May 2019 .

Article. Subjects: Business Strategy; Marketing. 8378 words.

Marketing, which long had a subsidiary role within the publishing process, is now both central to its operation and a potential pathway to influence within the industry. Formalization of...

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New Businesses and New Business Models

Michael A. Cusumano and Andreas Goeldi.

in The Oxford Handbook of Internet Studies

January 2013; p ublished online March 2013 .

Article. Subjects: Business and Management; Entrepreneurship; Business Strategy. 10598 words.

This chapter shows one of the most significant issues facing old and new businesses in the digital age – the development of new business models – and determines a wide range of business...

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The Emerging Field of Internet Governance

Laura DeNardis.

in The Oxford Handbook of Internet Studies

January 2013; p ublished online March 2013 .

Article. Subjects: Business and Management; Business Strategy; Business Ethics. 8967 words.

This chapter demonstrates the significance of the emerging field of Internet governance, highlighting issues over standards, names and numbers, and net neutrality, which are unfolding in a...

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