Oxford Index Search Results


online

Overview page. Subjects: Computing.

When a computer or a user is directly connected into a network and is capable of interacting with it, for example by querying the contents of a database.

See overview in Oxford Index

online branding

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 25 words.

Developing a *brand using online tools and methods, often to supplement offline product and service brand development. See also...

online brand

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 33 words.

A *brand that exists exclusively and is marketed only on the *Internet, promoted via *social media, online advertising, ...

online influencers

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 49 words.

Individuals who, in the digital world, have status, or expert knowledge or otherwise well-regarded opinions, or who are, for some other reason, regarded as high-profile and recognizable,...

online public relations

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 58 words.

An *Internet-enabled way of establishing and developing direct relationships between companies and their customers, or their prospective customers, as well as with online journalists and...

online customer experience

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 27 words.

The degree of ease with which customers can conduct their online search, content interaction, engagement, or purchase on *websites...

online service provider

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 24 words.

An organization that provides access to an online service, such as websites, discussion forums, chat rooms, or webmail.

online business models

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 145 words.

The use of the *Internet to sell services or products to the *customer and its financial results. The various general online business models are:...

online market ecosystem

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 84 words.

A closed-loop community of various *online marketing tools and visitors built around a proprietary *website. Each of the tools interacts with other tools, as well as with ...

online public relations

Overview page. Subjects: Marketing.

*Internet-enabled way of establishing and developing relationships between companies and customers, or prospective customers, or journalists, allowing interaction worldwide and at all...

See overview in Oxford Index

online social network

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 39 words.

A variety of *Internet-based communities of mutual interest: for example, social, professional, or friendship contacts; an online community of people sharing common political or...

online reputation management

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 57 words.

The practice of managing and monitoring the information available online about an individual or company in order to create a positive public perception. This process can involve removing...

online database

Overview page. Subjects: Marketing.

A factual listing provided by an external server or organization, which a remote user can access and reach, usually by paying a subscription.

See overview in Oxford Index

online marketing

Overview page. Subjects: Marketing.

The promotional use of the full range of web tools, and advertising techniques to promote products and services over the Internet.

See overview in Oxford Index

online auctions

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 42 words.

The use of a dedicated *website to conduct the buying and selling of goods under a monitored auction, usually

online catalogue

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 37 words.

An electronic listing in the form of a catalogue available on a website. An *Internet version of the more

online database

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 25 words.

A factual listing provided by an external server or organization, which a remote user can access and reach, usually by

online marketing

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 23 words.

The promotional use of the full range of web tools, and *advertising techniques to promote products and services over

telemarketing online

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 66 words.

Technological advances now provide new avenues for *telemarketing, for example *instant messaging and voice-activated data retrieval. Web responses or ...

online marketing

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 45 words.

The promotional use of the full range of web tools, *advertising techniques, and digital media to promote products and services over the ...

online catalogue

Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 42 words.

An electronic listing in the form of a catalogue available on a website. A *Web version of the more traditional printed catalogue, displaying products for sale with description, price,...