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online

Overview page. Subjects: Computing.

When a computer or a user is directly connected into a network and is capable of interacting with it, for example by querying the contents of a database.

See overview in Oxford Index

ONLINE ADVERTISING: DEFINING RELEVANT MARKETS

James D. Ratliff and Daniel L. Rubinfeld.

in Journal of Competition Law & Economics

September 2010; p ublished online August 2010 .

Journal Article. Subjects: Services. 15341 words.

This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to...

Resale Price Maintenance of Online Retailing

Benjamin Klein.

in The Oxford Handbook of International Antitrust Economics, Volume 2

December 2014; p ublished online April 2015 .

Article. Subjects: Economics; Industry Studies. 12287 words.

Manufacturers use resale price maintenance even when there is no free-riding as a way to compensate retailers efficiently for promotional services (such as stocking, shelf space, and...

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The Economics Of Online Sports Betting

George Diemer and Ryan M. Rodenberg.

in The Oxford Handbook of the Economics of Gambling

November 2013; p ublished online December 2013 .

Article. Subjects: Economics; Industry Studies; Financial Institutions and Services. 6930 words.

This chapter provides an overview of the online sports betting industry from an economic and legal perspective. The dual focus is necessary, given that the overlapping, and sometimes...

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Ideological Segregation Online and Offline

Matthew Gentzkow and Jesse M. Shapiro.

in The Quarterly Journal of Economics

November 2011; p ublished online November 2011 .

Journal Article. Subjects: Information, Knowledge, and Uncertainy; Services. 11985 words.

We use individual and aggregate data to ask how the Internet is changing the ideological segregation of the American electorate. Focusing on online news consumption, offline news...

Dividing Online and Offline: A Case Study

Ginger Zhe Jin and Andrew Kato.

in The Review of Economic Studies

July 2007; p ublished online July 2007 .

Journal Article. Subjects: Services. 13622 words.

Every new method of trade offers an opportunity for economic agents to compare its costs and benefits relative to the status quo. Such comparison motivates sorting across market segments...

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SUBSTITUTION BETWEEN OFFLINE AND ONLINE ADVERTISING MARKETS

Avi Goldfarb and Catherine Tucker.

in Journal of Competition Law & Economics

March 2011; p ublished online February 2011 .

Journal Article. Subjects: Marketing; Services. 3050 words.

Online advertising is increasingly subject to antitrust scrutiny. Despite this scrutiny, in their 2010 article in this Journal, James Ratliff and Daniel Rubinfeld emphasized that there is a...

Pricing of On-line Display Advertising

Madhu Vudali and Andy Atherton.

in The Oxford Handbook of Pricing Management

June 2012; p ublished online November 2012 .

Article. Subjects: Economics; Financial Institutions and Services; Industry Studies. 7106 words.

This article discusses various aspects of Pricing and Yield Management (PYM) for Online Display Advertising from the perspective of an online publisher. Its primary focus is on the pricing...

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MARKET DEFINITION AND UNILATERAL COMPETITIVE EFFECTS IN ONLINE RETAIL MARKETS

Michael R. Baye.

in Journal of Competition Law & Economics

September 2008; p ublished online May 2008 .

Journal Article. Subjects: Antitrust Issues and Policies; Services. 5886 words.

Although the basic principles used to define a relevant market or to analyze unilateral competitive effects in traditional retail settings also apply in online retail markets, several...

Methods for Assessing Online Climate Change Communication, Social Media Discussion, and Behavior

in The Oxford Encyclopedia of Climate Change Communication

December 2017; p ublished online January 2018 .

Reference Entry. Subjects: Media and Communication. 12955 words.

The co-occurrence of the rise of online technologies and growing public awareness of the changing climate offers many opportunities and

Answering Without Reading: IMCs and Strong Satisficing in Online Surveys

Eva Anduiza and Carol Galais.

in International Journal of Public Opinion Research

September 2017; p ublished online May 2016 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 8110 words.

Abstract

Some respondents of online surveys click responses at random. Screeners or instructional manipulation checks (IMC) have become customary for...

Using an online community for vehicle design: project variety and motivations to participate

Victor P. Seidel and Benedikt Langner.

in Industrial and Corporate Change

June 2015; p ublished online May 2015 .

Journal Article. Subjects: Entrepreneurship; Transport. 10948 words.

Firms increasingly seek to use online communities as sources of ideas, innovations, and designs. However, many such open innovation efforts lack sustained participation and ultimately fail....

Social Networks that Matter: Exploring the Role of Political Discussion for Online Political Participation

Sebastián Valenzuela, Yonghwan Kim and Homero Gil de Zúñiga.

in International Journal of Public Opinion Research

June 2012; p ublished online November 2011 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 7661 words.

We examine the relationship between citizen-to-citizen discussions and online political participation considering various attributes of individuals’ social networks: Modality, discussants’...

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Online Network Size, Efficacy, and Opinion Expression: Assessing the Impacts of Internet Use in China

Fei Shen, Ning Wang, Zhongshi Guo and Liang Guo.

in International Journal of Public Opinion Research

January 2009; p ublished online November 2009 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 9001 words.

The severe internet censorship implemented in China naturally raises substantial doubt about the potential democratic functions of the internet. This study presents some initial empirical...

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ARE “ONLINE MARKETS” REAL AND RELEVANT? FROM THE MONSTER-HOTJOBS MERGER TO THE GOOGLE-DOUBLECLICK MERGER

Bruce Abramson.

in Journal of Competition Law & Economics

September 2008; p ublished online September 2008 .

Journal Article. Subjects: Antitrust Issues and Policies. 2892 words.

This article examines two Internet merger investigations from 2001 and 2007 to answer the question of whether there is such a thing as a distinct “Internet market,” and if so, how an...

Longitudinal Change of an Online Political Discussion Forum: Antecedents of Discussion Network Size and Evolution

Sujin Choi, Joshua SungWoo Yang and Wenhong Chen.

in Journal of Computer-Mediated Communication

September 2018; p ublished online July 2018 .

Journal Article. Subjects: Communication Studies; Use of Technology in Communication; Communication Theory and Methodology; Information and Communication Technologies; Media and Communication. 9321 words.

Abstract

By analyzing 13-month longitudinal digital trace data, we examined why some people have larger discussion networks than others and which communication...

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The Spiral of Silence and the Internet: Selection of Online Content and the Perception of the Public Opinion Climate in Computer-Mediated Communication Environments

Anne Schulz and Patrick Roessler.

in International Journal of Public Opinion Research

September 2012; p ublished online July 2012 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 8319 words.

The question of whether the conventional approaches of media effects research still prove valid in online environments has increasingly stimulated the interest of scholars. This article...

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Online and Social Media Campaigns For Climate Change Engagement

in The Oxford Encyclopedia of Climate Change Communication

December 2017; p ublished online January 2018 .

Reference Entry. Subjects: Media and Communication. 14603 words.

Introduction

Engaging the public on climate change is a significant challenge. A number of actors make concerted efforts to engage

Sponsor Prominence and Responses Patterns to an Online Survey

Shelley Boulianne, Casey A. Klofstad and Danna Basson.

in International Journal of Public Opinion Research

January 2011; p ublished online December 2010 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 3353 words.

Go to »  abstract

Online Influence? Social Media Use, Opinion Leadership, and Political Persuasion

Brian E. Weeks, Alberto Ardèvol-Abreu and Homero Gil de Zúñiga.

in International Journal of Public Opinion Research

June 2017; p ublished online December 2015 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 10196 words.

Abstract

Opinion leaders can be influential in persuading their peers about news and politics, yet their potential influence has been questioned in the social...

Toxic Talk: How Online Incivility Can Undermine Perceptions of Media

Ashley A Anderson, Sara K Yeo, Dominique Brossard, Dietram A Scheufele and Michael A Xenos.

in International Journal of Public Opinion Research

March 2018; p ublished online August 2016 .

Journal Article. Subjects: Communication Studies; Marketing; Media and Communication; Political Behaviour; Social Research and Statistics. 4949 words.