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advertising campaign

Overview page. Subjects: Marketing.

An interconnected set of creative executions running across multiple media channels for an extended period of time, with a singular theme and aimed at a target audience. This is in contrast...

See overview in Oxford Index

advertising campaign

Overview page. Subjects: Marketing.

An interconnected set of creative executions running across multiple media channels for an extended period of time, with a singular theme and aimed at a target audience. This is in contrast...

See overview in Oxford Index

Campaigning, Debating, Advertising

Bradford H. Bishop and D. Sunshine Hillygus.

in The Oxford Handbook of American Public Opinion and the Media

May 2011; p ublished online September 2011 .

Article. Subjects: Politics; US Politics; Political Behaviour. 7150 words.

This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and...

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Campaign Advertising and Voter Welfare

Andrea Prat.

in The Review of Economic Studies

October 2002; p ublished online October 2002 .

Journal Article. Subjects: Economics. 0 words.

This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modelled as a signalling game with three classes of players:...

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Advertising and Election Campaigns in the United States

Michael Hagen.

in Political Science

P ublished online November 2011 .

Article. Subjects: Politics; Comparative Politics; Political Institutions; Political Methodology; Political Theory. 10250 words.

Americans invest a great deal in choosing political leaders. In each election cycle, campaigns for elective office in the United States combine to raise and spend billions of dollars, and...

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advertising campaign

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 456 words.

An interconnected set of creative executions running across multiple *media channels for an extended period of time, with a

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advertising campaign

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 456 words.

An interconnected set of creative executions running across multiple *media channels for an extended period of time, with a

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advertising campaign

Daniel Chandler and Rod Munday.

in A Dictionary of Media and Communication

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Media Studies. 52 words.

A series of advertisements for a product, service or *brand based around a single *theme. Campaigns are

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advertising campaign

Daniel Chandler and Rod Munday.

in A Dictionary of Media and Communication

P ublished online March 2016 .

Reference Entry. Subjects: Media Studies. 52 words.

A series of advertisements for a product, service or brand based around a single theme. Campaigns are carefully planned as

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Campaign Advertising

in The Oxford Companion to American Politics

January 2012; p ublished online January 2012 .

Reference Entry. Subjects: US Politics. 1443 words.

Perhaps few other aspects of electoral campaigns have received more attention from scholars or more ire from citizens than the

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Campaign Advertising

in The Oxford Companion to Comparative Politics

January 2012; p ublished online November 2012 .

Reference Entry. Subjects: Comparative Politics. 1443 words.

Perhaps few other aspects of electoral campaigns have received more attention from scholars or more ire from citizens than the

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The Content and Effect of Political Advertising in U.S. Campaigns

Matthew P. Motta and Erika Franklin Fowler.

in Oxford Research Encyclopedia of Politics

P ublished online December 2016 .

Article. Subjects: Political Behaviour. 14473 words.

Political advertising, especially negative advertising, is a prominent feature of contemporary political campaigns in the United States. Campaigns use advertising strategically to persuade ...

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Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil

Bernardo S. Da Silveira and João M. P. De Mello.

in The Review of Economic Studies

April 2011; p ublished online February 2011 .

Journal Article. Subjects: Multiple or Simultaneous Equation Models; Multiple Variables; Analysis of Collective Decision-making. 9407 words.

Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that...

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Turning negative into positive: public health mass media campaigns and negative advertising

D. E. Apollonio and R. E. Malone.

in Health Education Research

June 2009; p ublished online November 2008 .

Journal Article. Subjects: Public Health and Epidemiology. 6636 words.

Literature suggests that ‘negative advertising’ is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public...

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burst campaign (advertising)

Daniel Chandler and Rod Munday.

in A Dictionary of Media and Communication

P ublished online March 2016 .

Reference Entry. Subjects: Media Studies. 40 words.

A campaign in which media expenditure is compressed into a series of brief periods, with relatively long gaps in between,

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Advertising Campaign Puts Face on Prostate Cancer

Brian Vastag.

in JNCI: Journal of the National Cancer Institute

January 2006; p ublished online January 2006 .

Journal Article. Subjects: Medical Oncology. 349 words.

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Portrayal and Impacts of Climate Change in Advertising and Consumer Campaigns

Lucy Atkinson.

in Oxford Research Encyclopedia of Climate Science

P ublished online March 2017 .

Article. Subjects: Communication Studies. 12070 words.

Climate change specifically and the environment more generally are becoming increasingly central features in much of contemporary persuasive messages. From World Wildlife Fund public...

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Portrayal and Impacts of Climate Change in Advertising and Consumer Campaigns

in The Oxford Encyclopedia of Climate Change Communication

December 2017; p ublished online January 2018 .

Reference Entry. Subjects: Media and Communication. 11482 words.

Introduction

Climate change specifically and the environment more generally are becoming increasingly central features in much of contemporary persuasive messages.

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<i>Campaign</i>

Edited by Jonathan Law.

in A Dictionary of Business and Management

January 2009; p ublished online January 2009 .

Reference Entry. Subjects: Business and Management. 44 words.

A weekly magazine that gives details of new advertising campaigns, job vacancies, personnel moves in advertising agencies, and general advertising

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<i>Campaign</i>

Edited by Jonathan Law.

in A Dictionary of Business and Management

January 2016; p ublished online February 2016 .

Reference Entry. Subjects: Business and Management. 44 words.

A weekly magazine that gives details of new advertising campaigns, job vacancies, personnel moves in advertising agencies, and general advertising

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drip advertising

Overview page. Subjects: Marketing.

A campaign with infrequent use of advertising over a long period of time. See advertising.

See overview in Oxford Index