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standardized marketing mix

Overview page. Subjects: Business and Management.

A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of the marketing mix in all the...

See overview in Oxford Index

standardized marketing mix

Overview page. Subjects: Business and Management.

A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of the marketing mix in all the...

See overview in Oxford Index

standardized marketing mix

Edited by Jonathan Law.

in A Dictionary of Business and Management

January 2009; p ublished online January 2009 .

Reference Entry. Subjects: Business and Management. 35 words.

A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of

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standardized marketing mix

Edited by Jonathan Law.

in A Dictionary of Business and Management

January 2016; p ublished online February 2016 .

Reference Entry. Subjects: Business and Management. 35 words.

A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of

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services markets

Overview page. Subjects: Marketing.

A market structure providing services which do not involve industry or manufacture, for example catering, health, travel, retailing, entertainment, or education and the delivery of which...

See overview in Oxford Index

The EU Consumer Rights Directive: optimizing, creating alternatives, or a dead end?

Stefan Grundmann.

in Uniform Law Review

June 2013; p ublished online April 2013 .

Journal Article. Subjects: Private International Law and Conflict of Laws. 16252 words.

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The essential evolution of LNG trading—moving to GTCs

Ruchdi Maalouf.

in The Journal of World Energy Law & Business

October 2018; p ublished online September 2018 .

Journal Article. Subjects: Environment and Energy Law. 9438 words.

Abstract

On 12 June 2018, French law firm De Gaulle Fleurance & Associés released a set of proposed general terms and conditions (GTCs) to be used for the sale...

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Renewable Energy Certificates: a patchwork approach to deploying clean technologies

David John Frenkil and David P. Yaffe.

in The Journal of World Energy Law & Business

March 2012; p ublished online February 2012 .

Journal Article. Subjects: Environment and Energy Law. 5120 words.

As demand for energy in the United States will inevitably rise along with a projected population increase of over 100 million by mid-century, new electricity generation will be built...

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Climate change disclosure: Moving towards a brave new world

Jeffrey A. Smith, Matthew Morreale and Michael E. Mariani.

in Capital Markets Law Journal

October 2008; p ublished online August 2008 .

Journal Article. Subjects: Financial Law; Capital Markets. 9707 words.

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A progress report on Indonesian coal bed methane development

Toby E.G. Hewitt.

in The Journal of World Energy Law & Business

September 2014; p ublished online September 2014 .

Journal Article. Subjects: Environment and Energy Law. 5596 words.

This article examines the progress made towards achieving material commercial coal bed methane (CBM) production in Indonesia during the period since the publication in 2010 of ‘Coal Bed...

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Selective Adaptation of WTO Transparency Norms and Local Practices in China and Japan

Ljiljana Biukovic.

in Journal of International Economic Law

December 2008; p ublished online October 2008 .

Journal Article. Subjects: Financial Law; Public International Law; Economics. 10440 words.

This article focuses on the importance of Chinese and Japanese local practices, their regulatory infrastructure and local cultural norms related to transparency as factors in the selective...

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Part III The Conduct Crisis, 12 Ethics and Standards

Roger Mccormick and Chris Stears.

in Legal and Conduct Risk in the Financial Markets

March 2018 .

Chapter. Subjects: Law. 16 pages. 6875 words.

In response to the issues that came to light as a result of the financial crises, the Parliamentary Commission on Banking Standards called for the establishment of a professional body to...

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The Doha Round's Public Health Legacy: Strategies for the Production and Diffusion of Patented Medicines under the Amended TRIPS Provisions

Frederick M. Abbott and Jerome H. Reichman.

in Journal of International Economic Law

December 2007; p ublished online December 2007 .

Journal Article. Subjects: Financial Law; Public International Law; Economics. 30097 words.

The entry into force of the World Trade Organization (WTO) TRIPS Agreement in 1995 transformed the international intellectual property system. The harmonization of basic intellectual...

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Global Market Integration and the Creative Economy: The Paradox of Industry Convergence and Regulatory Divergence

Rostam J. Neuwirth.

in Journal of International Economic Law

March 2015; p ublished online March 2015 .

Journal Article. Subjects: Financial Law; Public International Law; Economics. 16705 words.

From a macroeconomic perspective, the historical evolution of trade and commerce has been closely entangled in a two-way or paradoxical relationship with the evolution of laws, in which one...

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LNG in Canada: value chain, project structure and risk allocation

Paul Michael Blyschak.

in The Journal of World Energy Law & Business

March 2016; p ublished online December 2015 .

Journal Article. Subjects: Environment and Energy Law. 23844 words.

LNG in Canada stands at an important inflection point. On the one hand, the next few years could witness affirmative final investment decisions by a strong number of the proponents of...

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Perspectives on the valuation of upstream oil and gas interests: An overview

C.R.K. Moore.

in The Journal of World Energy Law & Business

March 2009; p ublished online March 2009 .

Journal Article. Subjects: Environment and Energy Law. 8975 words.

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A Fair Fight: Professional Guidelines in International Arbitration

William W. Park.

in Arbitration International

September 2014; p ublished online January 2015 .

Journal Article. 10258 words.

Depending on context and content, a regulatory framework can either help or hinder efforts to enhance aggregate social and economic welfare. Lively debate has arisen with respect to the net...

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Part I The Conceptual Framework, 2 Business and Legal Forms of Multinational Enterprise: Towards a Theory of Control

Peter T Muchlinski.

in Multinational Enterprises & the Law

July 2007 .

Chapter. Subjects: Arbitration; Public International Law; International Law; Law. 36 pages. 18646 words.

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Part II Economic Regulation by Home and Host Countries, 11 Technology Transfer

Peter T Muchlinski.

in Multinational Enterprises & the Law

July 2007 .

Chapter. Subjects: Arbitration; Public International Law; International Law; Law. 42 pages. 22474 words.

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The Global Struggle over Geographic Indications

Kal Raustiala and Stephen R. Munzer.

in European Journal of International Law

April 2007; p ublished online April 2007 .

Journal Article. Subjects: Public International Law. 15584 words.

Geographic indications (GIs) stand at the intersection of three hotly debated issues in international law: international trade, intellectual property and agricultural policy. Akin to a...

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