Book

Local Players in Global Games

Peer Hull Kristensen and Jonathan Zeitlin

Published in print September 2004 | ISBN: 9780199275625
Published online September 2007 | e-ISBN: 9780191705809 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780199275625.001.0001
Local Players in Global Games

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What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players lead instead to endemic conflict and disintegration? This book tackles these questions through an empirical study of the strategic constitution of an ‘actually existing’ multinational. It does so by tracing the historical construction of the multinational corporation from the confluence of multiple formerly independent firms and analyzing the interacting web of strategies pursued by different actors within it. The analysis reveals how workers, unionists, subsidiary managers, and corporate executives pursue separate strategic games rooted in their local contexts, whose global outcome contrasts sharply with idealized views of the multinational as an integrated and coordinated organization. By comparing these findings to those of the broader literature, the book proceeds to a theoretical examination of the challenges of managing the multinational, and the difficulties of resolving them through conventional organizational means. The book proposes new procedural solutions aimed at fostering mutual recognition and knowledge exchange within the multinational corporation, and explore how a multinational public may be created to press for the necessary reforms in corporate governance. As the success of such reforms is far from preordained, the book concludes with a series of alternative scenarios that illustrate the many obstacles to a smooth continuation of the globalization process.

Keywords: multinational; strategic interaction; independent firms; unionists; corporate executives; local; global; solutions; knowledge exchange; reform

Book.  384 pages.  Illustrated.

Subjects: International Business

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Table of Contents

Horsens: Local Strategies on a Global Stage in Local Players in Global Games

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Lygon Place: A Corporate Headquarters at War with Itself in Local Players in Global Games

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Strategic Positions and Positional Strategies in Local Players in Global Games

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Managing the Multinational:Administrative and Human Challenges in Local Players in Global Games

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