With branches in South Africa, Nigeria, Kenya, and several smaller offices in other countries, OUP books were marketed and distributed throughout the African continent. A number of challenges, differing in scope and essence, confronted publishers operating in Africa, but the enormous potential of the market, especially for schoolbooks, offered the opportunity for significant growth. The African branches developed some innovative programmes of general and academic publishing and represented some high-profile authors, but their primary and continuing mission was to anticipate and supply the demand for schoolbooks. The chapter considers the individual branches’ publications, sales, distribution, financial positions, and management, as well as their interactions with one another and with Oxford. The chapter also assesses the responses of the Press and its African branches to regime change, corruption, government educational policies, currency fluctuations, and indigenization movements.
Keywords: Cape Town; Nairobi; Ibadan; educational publishing; warehousing; sales and finances; international trade; intellectual and cultural significance
Chapter. 15826 words. Illustrated.
Subjects: Modern History (1700 to 1945) ; Social and Cultural History
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