All Media Systems Have Been Hybrid

Andrew Chadwick

in The Hybrid Media System

Published in print September 2013 | ISBN: 9780199759477
Published online September 2013 | e-ISBN: 9780199345113 | DOI:

Series: Oxford Studies in Digital Politics

All Media Systems Have Been Hybrid

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Chapter 2 explores what hybridity has meant in practice throughout the history of media. This story goes back a long, long way, but this chapter focuses on some key developments since the fifteenth century. The chapter presents these neglected histories of media hybridity not only because previous interactions between older and newer media are interesting in their own right, but more importantly because history provides some important conceptual pointers which then go on to inform the contemporary studies that make up the rest of the book. Chapter 2 is not designed to be an all-encompassing traditional narrative history but serves as a revisionist account of intriguing episodes in hybrid media. It shows how the technologies, genres, norms, behaviors, and organizational forms of older and newer media have often been deeply intertwined, and how periods of important change have been shaped by continuities with the past.

Keywords: media history; hybridity; technologies; genres; norms; behaviors; organizational forms; continuity

Chapter.  10073 words. 

Subjects: Comparative Politics

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