Chapter

The Contemporary Contexts of Hybridity

Andrew Chadwick

in The Hybrid Media System

Published in print September 2013 | ISBN: 9780199759477
Published online September 2013 | e-ISBN: 9780199345113 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780199759477.003.0004

Series: Oxford Studies in Digital Politics

The Contemporary Contexts of Hybridity

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Chapter 3 builds upon the themes of chapter 2 but goes beyond it to establish the contemporary context for the analyses of political communication that follow in chapters 4 to 9. This chapter sets the scene for these more detailed illustrations of the hybrid media system in Britain and the United States by focusing on the changing nature of audiences, shifting patterns of media use, the salient structural characteristics of broadcasting, newspaper, and online media, and the emergence of new hybrid forms of mediality.

Keywords: contexts; audiences; broadcasting; newspapers; online; media usage; mediality; hybridity; Britain; United States

Chapter.  9927 words. 

Subjects: Comparative Politics

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