Chapter

Hybrid Norms in Activism, Parties, and Government

Andrew Chadwick

in The Hybrid Media System

Published in print September 2013 | ISBN: 9780199759477
Published online September 2013 | e-ISBN: 9780199345113 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780199759477.003.0010

Series: Oxford Studies in Digital Politics

Hybrid Norms in Activism, Parties, and Government

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Chapter 9 builds on the ethnographic approach of Chapter 8 but switches the focus to the fields of political activism, election campaigning, and government communications. It draws on fieldwork among party communication staff; communications staff working inside government departments and in the Prime Minister's Office in Number 10 Downing Street; the director of a prominent public relations company; and members of the renowned million-strong progressive political activist network, 38 Degrees. The chapter reveals how integrated divisions of labor between older and newer media practices are emerging in the daily work of actors in these fields, and how the different types of integration are sometimes bolstering and sometimes weakening the power of those whose dominance rests upon older broadcasting and print media practices.

Keywords: norms; parties; government; activism; hybridity; media; practices; broadcasting; print; integration

Chapter.  11255 words. 

Subjects: Comparative Politics

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