Reference Entry

portal

Daniel Chandler and Rod Munday

in A Dictionary of Social Media


Published online March 2016 | e-ISBN: 9780191803093

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A website acting as a gateway to online information on some topic, typically including thematic lists of links. Unlike a search engine, a portal presents information from diverse sources in a unified way, often for a particular target audience. In marketing, building branded portals is part of ...

Reference Entry.  66 words. 

Subjects: Media Studies

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