Reference Entry

buy–feel–learn model

Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
buy–feel–learn model

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A technique for analysing the impulse purchasing and/or new brands. Attitudes, knowledge, and preference are developed after the purchasing of the product rather than before. Buying often precedes the creation or reinforcement of feelings about the product. Traditionally, it was thought that logically the process happened in reverse. ...

Reference Entry.  56 words. 

Subjects: Marketing

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