Reference Entry

feel–buy–learn model

Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
feel–buy–learn model

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A concept that shows how in certain situations consumers do not follow the traditional learn–feel–buy model, but instead use feelings and impressions to make their purchase, and then learn about the product afterwards. ...

Reference Entry.  42 words. 

Subjects: Marketing

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