Reference Entry

repeat purchase

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
repeat purchase

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The process of buying the same products from the same supplier for convenience, and is usually for frequent, low cost

Reference Entry.  28 words. 

Subjects: Marketing

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