Reference Entry

retention

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
retention

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The success of an organization in maintaining an ongoing interaction with satisfied *customers or clients, who remain loyal to

Reference Entry.  36 words. 

Subjects: Marketing

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