Reference Entry

motivational research n.

Andrew M. Colman

in A Dictionary of Psychology

Third edition

Published in print January 2008 | ISBN: 9780199534067
Published online January 2009 | e-ISBN: 9780191726828
motivational research n.

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An approach to the study of consumer behaviour, especially advertising and marketing, based loosely on assumptions and concepts of dynamic

Reference Entry.  175 words. 

Subjects: Psychology

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