Reference Entry

risk aversion n.

Andrew M. Colman

in A Dictionary of Psychology

Third edition

Published in print January 2008 | ISBN: 9780199534067
Published online January 2009 | e-ISBN: 9780191726828
risk aversion n.

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A widespread characteristic of human preferences, first discussed in 1738 by the Swiss mathematician and physicist Daniel Bernoulli (1700–82

Reference Entry.  142 words. 

Subjects: Psychology

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