Reference Entry

AIDA

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
AIDA

Show Summary Details

Preview

One of many models that analyse and measure the customer's journey from ignorance to purchase. The AIDA model is simple,

Reference Entry.  450 words. 

Subjects: Marketing

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.