Reference Entry

buy-feel-learn model

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
buy-feel-learn model

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A technique for analysing the impulse purchasing and/or new brands. Attitudes, knowledge, and preference are developed after the purchasing of

Reference Entry.  56 words. 

Subjects: Marketing

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