Reference Entry

comparative advantage

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
comparative advantage

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The principle that companies and countries are best employed in activities that they undertake and execute relatively better than their

Reference Entry.  91 words. 

Subjects: Marketing

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