Reference Entry

data mining

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
data mining

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The process of gathering or locating pertinent information from a database. This is particularly key to customer marketing as it

Reference Entry.  76 words. 

Subjects: Marketing

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