Reference Entry

feel-buy-learn model

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
feel-buy-learn model

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A concept that shows how in certain situations consumers do not follow the traditional learn-feel-buy model, but instead use feelings

Reference Entry.  42 words. 

Subjects: Marketing

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