Reference Entry

motivational research

Edited by Jonathan Law

in A Dictionary of Business and Management

Sixth edition

Published in print January 2016 | ISBN: 9780199684984
Published online February 2016 | e-ISBN: 9780191765278
motivational research

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A form of *marketing research in which the motivations for consumers preferring one product rather than another are studied. It may form the basis of a plan to launch a competitive product or of a campaign to boost sales of an existing product....

Reference Entry.  46 words. 

Subjects: Business and Management

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