Reference Entry

repositioning

Edited by Jonathan Law

in A Dictionary of Business and Management

Sixth edition

Published in print January 2016 | ISBN: 9780199684984
Published online February 2016 | e-ISBN: 9780191765278
repositioning

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Changing a product’s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the

Reference Entry.  32 words. 

Subjects: Business and Management

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