Reference Entry

standardized marketing mix

Edited by Jonathan Law

in A Dictionary of Business and Management

Sixth edition

Published in print January 2016 | ISBN: 9780199684984
Published online February 2016 | e-ISBN: 9780191765278
standardized marketing mix

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A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of

Reference Entry.  35 words. 

Subjects: Business and Management

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