in Design

Published in print June 2005 | ISBN: 9780192854469
Published online September 2013 | e-ISBN: 9780191776748 | DOI:

Series: Very Short Introductions


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  • Industrial and Commercial Art


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Objects and environments are used by people to gauge a sense of themselves and to express a sense of identity. The construction of identity can be a deliberate attempt by an individual or organization, or even a nation, to create a specific image and meaning to shape the perception or understanding of others. ‘Identities’ looks at issues relating to personal, corporate, and national identity and the power of all three to motivate and engage people. What effect does identity have on design, particularly cultural identity? The influence of cultural differences on design practice is one of the most significant problems that has come out of globalization.

Keywords: Peter Behrens; Corporate identity; Michele De Lucchi; Paul Rand; Richard Sapper

Chapter.  3282 words.  Illustrated.

Subjects: Industrial and Commercial Art

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