Reference Entry

Schleger [Schlesinger], Hans

Roy R. Behrens

in Oxford Art Online

Published online October 2007 | e-ISBN: 9781884446054 | DOI:

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[ Zéró ]

(b Kempen, Dec 29, 1898; d London, Sep 18, 1976).

German graphic designer, active also in Britain . The son of a Jewish physician, he lived most of his childhood in Berlin. After serving in the German army during World War I, he studied painting and drawing at the Berlin Kunstgewerbeschule (1919–22), then worked as a set designer and publicist for a film production firm. His family name was Schlesinger, but in 1919 he shortened it to Schleger. At 26 he moved to New York, set up his own innovative graphic design firm on Madison Avenue and adopted the pseudonym Zéró. A few years later, his work had achieved such prominence that he was described as a Wunderkind in Gebrauschgraphik, the leading design magazine, and as ‘the most successful of all the post war [German] émigré artists’. After the stock market crash in 1929, he returned to Berlin, where he worked briefly for an advertising agency, he then moved to London in ...

Reference Entry.  358 words. 

Subjects: Graphic Design and Typography ; 20th-Century Art

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