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A tendency of individual members of a group to behave in a manner that agrees with the norms of the group. Groups have norms which members are expected to abide by in order to maintain the integrity of the group. An individual feels the pressure of the group's expectations to conform to these norms. Conformity may involve compliance, in which the member outwardly agrees with the norms, but inwardly rejects them; or internalization, in which the member adopts the norms of the group both overtly and internally.

Subjects: Sports and Exercise Medicine.

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