Marshall McLuhan

(1911—1980) Canadian writer and thinker

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Canadian scholar. His influential studies of the media of communication and the role of technology in society include The Gutenberg Galaxy: The Making of Typographic Man (1962), which introduced the concept of the ‘global village’ created by electronic interdependence; and Understanding the Media (1964), which explored the proposal that ‘The Medium is the Message’.

Subjects: Literature.

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